Gender Stereotypical AXE Advertisement



The Axe deodorant and body spray line both in their television and print advertisements have the gender stereotype that females will be attracted to you if you wear their product. On the back of the products pictures like the advertisement above are pictured and promises things that are unlikely to happen. Women who are looking for a man do not solely focus on the males smell and the sent that the guy is wearing does not make him physically more attractive than he really is.

The Axe brand wants men to think they are superior to other men if they wear or use any of the Axe products. The ad also promises that you will get surrounded by women if you are wearing the product. This stereotype that men need a body product to attract women is extremely clear in this ad.


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