In this advertisement it is clear that it is referencing the stereotype that men are never listening to women when they are talking. This stereotype has been around for a long time and I feel that it is still out there. There have been countless times that I have been accused by my mom of not listening while she was asking me to do something or tuning her out when I am watching television.
This stereotype of men not listening unless it is important is an ironic way to get an audience’s attention about hearing aids. I think that this ad has potential to offend someone who is in need of a hearing aid but also uses a key component to getting someones attention which is humor. This can be funny to someone and will help draw people in to read further on what this ad is all about.